In Singapore, 5 million people relied on 2% of the population for donor blood. Demand exceeded supply, especially when specific blood types ran dangerously low. We needed some fresh, young blood.
Nothing is more appealing to the crazy, self-absorbed, socially aware youth of Singapore than a mobile, social campaign with a life-saving purpose!
The "Red Cross Connection” – an app that uses alerts to tap into the users’ own social networks to send out calls for blood of all types and after donating, allows them to share and "boast" to friends on FaceBook.